Goldhub Insights Gold: the single biggest driver of gold demand in India is the strength of the rural economy. As Gold: the single biggest driver of gold demand in India is the strength of the rural economy. As 31 January, 2019 07:29 Back to Industry Insights John Reade Senior Market Strategist, Europe and Asia World Gold Council Follow on Follow on John Reade Bloomberg Back to Industry Insights John Reade Senior Market Strategist, Europe and Asia World Gold Council Follow on Follow on John Reade Bloomberg More by John Reade