Gold Demand Trends explained: data sources & analysis

This video explains how we create Gold Demand Trends, the leading industry resource for gold demand data. We explain how our unique position in the gold industry gives us unparalleled market insight and how we work to understand evolving consumer behaviours, identify emerging trends, and apply our knowledge and experience to provide a complete view of the gold market.

Gold Demand Trends Q1 2015

The contrast between the global picture and the more granular demand data clearly demonstrates the multi-faceted nature of the gold market. The numerous and varying roles that gold plays means it responds to different cues in different ways.

Gold Demand Trends Full Year 2014 video

Alistair Hewitt, Head of Market Intelligence at the World Gold Council, talks through the findings from the Full Year 2014 Gold Demand Trends report. 2014 saw a stabilisation of the gold market as it pulled back from the extremes of 2013.