Louise joined the World Gold Council in 2008 and works in the Research team as the lead analyst producing Gold Demand Trends, the foremost industry publication on gold demand and supply. She also has responsibilities for generating and writing research pieces, managing consumer research projects and engaging with gold industry stakeholders. She is the voice of our award-winning video explaining Gold Demand Trends.
Prior to joining the World Gold Council, Louise spent 10 years working in investment analysis and communication, having previously held positions with Gartmore, Capital and Thomson Financial.
With gold being a vital component of many of today's electronic devices, we look at the growth of Artificial Intelligence as an important emerging area of demand.
Record central bank gold buying last year shone a spotlight on the past, present and future of gold as a reserve asset. There are compelling reasons to expect continued buying from this sector
Retail investors were enthusiastic buyers of cryptocurrencies last year. A global study by Hall Partners shows that cryptos were one of the most popular investments in 2021, with 31% of respondents investing in them over the first 10 months of the year.
Our latest Gold Demand Trends report takes a detailed look at the global gold market in the third quarter. The fact that gold demand so far this year is down 9%, while the average gold price over the same period was 4% higher, exemplifies gold’s diversification benefits, thanks to its varied roles as an investment, consumer good and a reserve asset.
The September edition of Bank of America’s bellwether Global Fund Manager Survey highlights a growing disconnect between fund managers’ expectations and their positioning: funds remain heavily overweight equities despite increasing pessimism over global economic prospects.
When investors in Germany buy gold, they tend to do so with the intention of protecting their wealth, while also keeping one eye on making good long-term returns. That was a finding from our 2019 survey of over 2,000 German retail investors.
Gold has long been recognised as a safe haven, an asset that investors seek out for protection and security during uncertain times... That certainly seems to have been borne out over the last week, with gold reaching a seven-year high.
